Pharma Market Access & HEOR — Professional Certification

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🧱 Foundations

Market Access 101

Stakeholder Mapping

Molecule to Market: The Value Chain

📜 Regulatory Bodies

FDA & the US Pathway

EMA & the EU Centralized Procedure

Global Regulators: PMDA, NMPA, MHRA & More

🔬 HEOR

HEOR Fundamentals: CEA & the QALY

Budget Impact, RWE & Comparative Effectiveness

Building the Global Value Dossier

🏛 HTA & Submission

HTA 101: What Assessment Bodies Do

HTA Deep Dive: NICE (England)

HTA Deep Dive: Germany's AMNOG

HTA Deep Dive: France, Canada & Australia

HTA Submission Strategy

💰 Pricing & Contracting

Pricing & International Reference Pricing

Rebates, GTN & PBM Contracting (US)

Value-Based & Outcomes-Based Contracting

The 340B Drug Pricing Program

🏥 Reimbursement Systems

US Reimbursement: Medicare, Medicaid & the IRA

EU & Global Reimbursement Compared

Emerging Markets: China, Japan, Brazil, India & the Gulf

🎯 Applied Strategy

Patient Access, Affordability & Launch Sequencing

📱 LinkedIn Bites